Join MOTION at IAA Mobility in Munich this September
Share this article

The event, this year held for the second time in the Bavarian capital, is in the hands of the VDA (German Association of the Automotive Industry) and Messe München, who jointly organise it. Both parties attach great importance to communicating that the IAA Mobility is no longer just a car show, as it was in former Frankfurt times. The hallmark of this is the word ‘mobility’ in the name; all forms of such mobility are taken into account: from bicycles to electric scooters, from cargobikes to mopeds and motorbikes, from software companies to digital solution providers, from mobility startups to public transport solutions. But more about that later.

Summit and IAA Conference the trade visitors only

The IAA Summit is the place where forward-looking innovations and developments from leading international companies meet numerous experts from a wide range of sectors in the field of mobility. A place where the mobility of the future is presented and discussed in a social and political context. And an international forum for all trade visitors from all areas of the mobility industry who not only want to exchange ideas, expand their knowledge and network, but also want to experience the mobility of the future first hand. As part of IAA MOBILITY, the IAA Summit functions as the most important international B2B platform for mobility, linking mobility enthusiasts, experts and the community in one place and connecting them with the individual formats of IAA MOBILITY.

In six halls and on three stages, the IAA Conference, the centrepiece of the IAA Summit, offers groundbreaking keynotes and contributions. Additionally, we’ll see B2B events during the IAA Summit, which include the World New Energy Vehicle Congress (WNEVC), which for the first time ever is held outside China. The Public Transport Summit as part of the IAA MOBILITY in Munich will bring the industries of tourism and mobility together. The Public Transport Summit, organised by Tourismus Oberbayern München (TOM) e.V., will take place on the occasion of the IAA MOBILITY 2023 at the exhibition centre in Munich. And we’ll see the IAA MOBILITY Design Conference on 4 September. It will focus on the constant change and new challenges in vehicle design, especially with regard to the development towards sustainable, intelligently connected mobility.

Leading global companies from the automotive, tech, bicycle and micro mobility industries have confirmed their participation. AUDI, BMW, BYD, Lucid, Mercedes-Benz, Opel, Renault, Rimac, VW as well as Bosch, Continental and many other companies such as Tier One and Two suppliers will be represented.

With Accenture, AWS, CARIAD, Google, Horizon Robotics, IBM, J.P. Morgan, LG, Luminar, Qualcomm, Samsung or ST Microelectronics and many other tech companies, the industry signals the importance of digitalisation. From the bike industry we’ll see Specialized, CaGo Bike, Riese & Müller, Mubea U-Mobility, MyStromer, Black Tea Motorbikes und RKS Motor.

IAA Mobility Press Conference Ahead of its 2023 Event © Michael Brecht

As this all might sound pretty normal stuff for a mobility industry show, the happenings in Munich promise to be some kind of a pleaser to everybody. So here are some of the highlights to be expected in town:

The IAA MOBILITY is no longer a classic trade fair, but a platform where people can actively participate. An important component of a modern mobility platform is dialogue. Therefore, with the IAA MOBILITY Citizens Lab, the organisers are bringing dialogue and public discussions on the topic of mobility of the future into the city - live and "open air" on the beautiful Marienplatz.

Munich will be an Open Space for testing out all means of mobility

For the first time, the bikes and Micromobility products can be tried out in the English Garden on two specially signposted, bike test tracks, one approximately 1.7 km and the other approximately 4 km long. The exhibitors on Ludwigstraße and Odeonsplatz include Opel, BYD, LEGO, Volkswagen, Brose, Bosch, holoride, smart, scool or the State Ministry for Housing, Construction and Transport. Here a varied programme will take place on an area of around 300 square metres, including cycle training by well-known professional BMX athletes, a kids' BMX stunt training session and YouTube stars from London who will perform various shows. The German Art Bike Team will also perform with a show and various participatory programmes. The whole event will be accompanied by an attractive gastronomy area. Of course, the Open Space is not only a "test festival", but also a festival with stages for music and culture, with infotainment and entertainment, and of course with many street food stands and lots of fun.

For those of you, who want to get a special insight into how Munich will transform itself as a smart mobility test lab for this week in September, we recommend our print version of the MOTION Magazine. Here we feature an exclusive interview with the Director of IAA Mobility Christine von Breitenbuch. Our latest Magazine comes in German language and can be purchased right here or through selected MOTION Magazine partners in Germany and Austria.

Photos courtesy of Michael Brecht and IAA Mobility.