“How do you build the reach of a magazine in times like these?” That’s a question we get asked a lot, in particular with the recent difficulties of print media. The news from Hamburg with several Gruner & Jahr print titles either being sold or closed down as I write these lines is a particularly current and sad example. One could use it to support the general view on a print market that looks in turmoil. If you assess the background of such happenings you can recognise the pattern of larger media houses trying to divest from titles that either lack growth or a specific focus. Not a good story so far, hey?
MOTION Magazine content grows by 40 percent
And then there is MOTION Magazine - we just released the Edition III of our smart mobility magazine and we are hungry for more. With our first two Editions each containing a good one hundred pages, we grew the content of our recent third publication to 140 pages. A content partnership with the upcoming IAA Mobility in September and a deep dive into the mobility happenings in Austria helped boost our content by forty (40!) percent. BAM !!!
And while we are very happy to have business partners on board, who take over more than 50 percent of our edition (for their clients or employees), we are extremely proud of new distribution partnerships that help us sell the magazine to our target group - in real life that is. Here is what we do:
Before we started with the distribution of our MOTION Magazines through partners a few months ago, we sat down and listened to what our readers said about our pure online distribution. Many comments suggested we might want to extend our reach through premium bookstores or lifestyle shops in the bigger cities.
Our target audience also pledged to have a part of the magazines laid out where our readership would spend their leisure time. In lifestyle hotels, cafés or urban outlets many of our readers were spending time and it seemed to be sad not to cater for the needs of those wanting to learn more about smart and sustainable mobility.
And yes, we were so proud when we announced that we would cater for the needs of the guests of Schloss Elmau in Southern Bavaria. Our first of a series of luxury hotels taking on our MOTION mags in their very own bookstore. One of Germany’s finest bookstores I might add without wanting to sound like a suck-up (or brown-nose as my Australian friends would say).
And so I found myself on my way to speaking to potential sales outlets in the past weeks. A natural extension was provided by our Austrian Special in our Edition III, as I traveled beautiful Austria from Vienna to Innsbruck, from Salzburg to Linz and across the beautiful countryside in Tirol, Niederösterreich and so on. Needless to say that we found many people who were interested in the new ways MOTION Magazine is presenting the future topics of mobility. So here is a selection of additional German and Austrian Partners selling MOTION Magazines to their clients as of now (named alphabetically):
CityQuartier Fünf Höfe in Munich
Dekothek Concept Store in Reith (Austria)
Franz Lifestyle Shop and Coffee Bar in Kitzbühel
Kolonial Feinkost & Buch in Augsburg
Vinothek Klosterhof in Kitzbühel
Vis-à-Vis Kunstgärtnerei Doll in Salzburg
Go and give them a visit, most offer a nice cup of coffee or tea or wine or locally crafted drink to add to the reading material. And rest assured: we are continuously expanding this list of special sales units making sure that you’ll find your MOTION Magazine in the right places.
Quick note to our readers: if you would like to see MOTION in a place close to you or in your preferred location, just let us know by writing us a quick message here. Thanks!
Photos courtesy of Michael Brecht.