In 1948, Ferry Porsche had a dream to build a sports car that would conquer all. 75 years later, the brand is set to unveil a concept car that would pay homage to the original Porsche 356 in front of a packed DRIVE Volkswagen Group Forum in Berlin.
On display at the DRIVE Volkswagen Group Forum are some of the Porsche's most inspiring work to date. The exhibit impressively showcases the genesis of the brand from its very first car, to ones that have taken the world's imagination to date, all the way to its vision of the future it is currently shaping.
In full display are some artifacts from Porsche's success-laden history in automotive sport. You could even sit in simulators to test whether or not you have what it takes to become a Porsche racing driver. If there is one thing the exhibit could improve upon, it would be the addition of more interactive elements with the brand on site..
Also visible at the exhibit is the Taycan CUV, Porsche's current flagship electric vehicle. Though not steep in history as its other internal combustion engine cousins, Porsche is betting heavily on the Taycan as the model currently competing in the EV space. It was definitely neat to see the CUV once again after taking it for a spin on the Nürburgring November 2022.
Revealed: The Porsche Vision 357. This tribute to the 356, the original "No. 1" Roadster, did not disappoint. Though you clearly see the more "contemporary" design, the design team successfully found the balance between its design DNA and their attempt in combining the past, present and future of the brand's design.
Visitors to the FORUM will be able to really immerse themselves in the Porsche brand's "Driven by Dreams" core. More than just a slogan, the company's self-described image is an attempt to deliver their mission of fulfilling their customers dreams of one day driving a Porsche.
The 75 Years of Porsche exhibit at the DRIVE Volkswagen Group Forum in Berlin runs from the 27th of January to the 10th of September 2023.