And honestly, it was only a matter of time before someone handed The Schooner Scorer something better than a rattling rental where grabbing one with functional brakes and two intact pedals feels like Russian roulette, especially in London. Enter E-Champ, rolling in with a machine that looks like it belongs somewhere between a vintage motorsport paddock and a Wes Anderson side plot. Handmade, steel-framed, leather-stitched evidence that not all e-bikes are built equal - and that some are very much built for centre stage.

He made his name online with short, sharp videos in which he cycles to a pub, orders a pint or schooner, and delivers a verdict in sixty seconds flat - part comedy, part cultural observation, part British charm. His content thrives on deadpan humour, meticulous attention to detail, and a love for stories hidden in everyday routines, turning simple pub visits into a kind of ritual performance.

“Sixty-second snippets, scoring a schooner!”. This isn’t just a guy riding a fancy bike. It’s a British social media personality, who champions heritage, quality and storytelling, meeting a British micro-manufacturer that decided the word “stock” should only refer to beer shelves, not bicycles. The collaboration makes suspiciously perfect sense: the man who reviews pints with more sincerity than most people approach therapy has found his two-wheeled mate in a brand that welds frames with the same seriousness he judges head retention.

And E-Champ knows exactly what it’s doing. The company is small enough to care and bold enough to play in the sandbox normally reserved for luxury carmakers and limited-edition sneaker drops. Want a custom embroidered seat? Done. Want a colour so specific it requires describing it as “British Racing Green got a PhD in personality”? Sorted. Want your bike numbered, embroidered, or blessed by a sports icon? - They literally collaborate with them.

Under the hood, the tech is equally considered: Bafang motors with five assist modes, hydraulic Hope Tech disc brakes, and alloy wheels wrapped in Kenda or Schwalbe tyres. Detachable batteries recharge in roughly four hours and deliver up to 50 miles of range. Every frame is built from ISO 9001-accredited British steel and individually numbered, with leather hand-stitched saddles, bespoke stitching options, and the ability to fully customise frame finishes or wraps. Limited editions like the Ocon 31 and Lawes 1318 add Formula-1 flair and rugby heritage to the line-up, blending performance and storytelling in true E-Champ style. Price? Around £7,000 - but with lifetime frame warranty, five-year component coverage, and two-year battery and motor warranty, it’s a long-term investment in both mobility and style.

Which is how this story gets even better. E-Champ’s whole ethos - numbered builds, collaborations with sports icons, and bespoke craftsmanship - is about taking personalities people already love and giving them a machine that extends the brand. And now our beer-testing, pub-crawling in Paddington cyclist joins that tradition, simply by doing what he does best: vibing, pedalling, and reviewing beverages with deadpan commitment.

It’s Britishness layered on Britishness, steeped in humour, craftsmanship, and a shared appreciation for things made properly - and proof that in the world of e-mobility, sometimes style, performance, and storytelling can pedal together perfectly.