Female Leadership: Mariska Matadin
Sunday
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11
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2022
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There is currently little data available documenting the success of female leaders, which is viewed by some as nothing more than an inconvenient truth, or a lack of social equity.  In a world so bereft of female role models, women look to TV thrillers on Netflix or fictional novels for inspiration. More and more shows and novels feature strong female characters. The fictional world documents the challenges facing women maintaining the balance between work and home life.  Humorous ego play between male characters is juxtaposed against the conviction of merit displayed by the women when all obstacles have been overcome. In the end the overriding message is the triumph of a strong female character.

Even though the women in leadership positions in the mobility industry I have met are strong, authentic and focused individuals, true to themselves and inspiring to others. They appear to have greater emotional intelligence and aspiring engagement with partners, are able to combine this with ethical awareness and social enthusiasm. Research demonstrates the impact of women in leadership roles goes beyond profits as they focus on diversity, belonging and equity. Creating room for diversity in leadership positions is however the catalyst for success in business as it provides the space for key competencies, cultural backgrounds, and authenticity.

Before being given the opportunity to step up and get their message out, women first need access and exposure. This is particularly relevant in the mobility business, where there are so few female leaders. There will be a more genuine willingness to commit to change and to making things happen. This will come about as the community created by women in leadership positions will be based on a natural flair for belonging, everyone will always want to feel that they matter and are being seen and heard.
We need more individuals, more women leaders stepping outside of their designated box, adding their voices to those women presently experiencing the uncomfortable feeling of being labeled a female leader. We don’t need lip service; we want to make an impact now - and engage in the mobility industry.

I am pleased to share the unique story of more women in leadership positions in the mobility industry in this MOTION Magazine. Thank you to Carla Detrieux, Isabel Gora, Julia Larsen-Disney, Annie Pin and Janelle Wang for being part of our movement.

Research demonstrates the impact of women in leadership roles goes beyond profits as they focus on diversity, belonging and equity.
Mariska Matadin, Global Business Development Manager EV, Strategy & Incubation at Bridgestone Mobility Solutions
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