Stefanie Berliner, Automotive & Mobility Expert & Sustainability Advocate
Pulsating, but not yet quite on the pulse of time! That was the IAA Mobility for me this year. Despite new technologies and a wider competitive range of OEMs, mobility services and concepts were missing instead of product innovations. Mobility transformation means intermodal, disruptive, digital, inclusive and simple. That's what was missing.
Ole & Lovis Bertermann, Munich Residents
We drove our BMW CE04 Electric Motorbike to the IAA Mobility, it is quite a fantastic interactive and new driving experience - yet you feel safe on it. Electric vehicles are great, you just have to plug it into the socket for commuting and off you go.
Rasmus Fuhrmann, Google Munich
Great fair, B2B is working in the fair, B2C is working in the city. I think it’s a great match and the IAA Mobility in Munich should continue exactly like this.
Maud von Hoff, Ca Go Bikes Koblenz
This year's IAA Mobility is well attended, we had very good conversations, there is a high level of interest, and with the great weather, the event is a good platform to bring the topic of mobility forward.
Marcelina Kwiatkowski, Volkswagen Group Wolfsburg
Open Space - Open Mind: We had many open and inspiring conversations with potential new colleagues. I was particularly pleased with the great interest in our IAA Recruiting booth.
Daniel Peter Müller, Mercuri Urval Zürich
In my view, the IAA Mobility is a successful and varied combination of experiencing mobility from the perspective of the business and the consumer.
Stephan Obwegeser, Touring Club Switzerland
Outside is better than inside! Why is that? I am interested in new mobility concepts and eMicromobility, hence I would not have gone to a classic car show at all. The new IAA Mobility promised to move away from cars to mobility and it delivered: Great concepts tangible for people and exciting for experts on its Open Spaces in the center of Munich.
Dennis Ullner, Strategy Director at Grabarz & Partner
There are two sides to the IAA coin. People completely immersed in automotive culture and professionals from that field will find it fascinating year after year and have ample opportunity to engage with each other. People just curious, which should be the real target group to win over, may find it lacking in opportunities to really experience the brands apart from looking at cars. The IAA and brands attending would do well thinking about broader and more experiential engagement of visitors, who are not yet in the nitty-gritty of the automotive scene.
Katherine Zhang, Google Shanghai
I like the idea that there are many Chinese automotive brands coming to the IAA Mobility in Munich. They offer fabulous and highly advanced products and their speed of innovation is really impressive.