“We are very pleased that the Wilder Kaiser Tourism Association has been awarded the Energy Globe Award for our 'holistic mobility solution'. On the one hand, it is an appreciation of our commitment and proof that our persistent efforts for a liveable future are paying off. On the other hand, this award also gives a boost to all our mobility modules that are in the planning stage, such as the e-ski buses or the intelligent parking management. We are happy to take this confirmation and motivation with us and will continue to work on this topic just as consistently as before," says Lukas Krösslhuber, Managing Director of the Wilder Kaiser Tourism Association.
Guests are motivated to travel by train to the region Wilder Kaiser
At the heart of the award-winning concept is the "Green Arrival", which motivates guests to travel by rail in an environmentally friendly way and offers a free on-site mobility package to go with it. This includes, among other things, a specially created bus line "KaiserJet", which connects the four villages (Ellmau, Going, Scheffau and Söll) - in summer 2023, more buses will be in operation than ever before. In addition, there are hiking and lake buses, rental bikes, ski buses that are already electrically operated for testing, the mobility and experience app "Naturtrip" and much more. This holistic offer enables visitors to experience the region car-free and to minimise the CO2 footprint of their holiday trips. An important component of the project are the many hosts who point out the advantages of the "green journey" in their communication and support guests in making use of the extensive offer. This year, for example, 114 are already on board with their establishments and are contributing to the ambitious goal of reducing CO2 emissions in the region by a further 20 percent by 2025 and tripling rail travel to 33,000 arrivals annually. This not only saves vast amounts of CO2, but also means a huge traffic calming effect for the people in the region.
The impact of the project is not only limited to the transport situation, but also extends to the local economy and life in the region. By promoting smarter mobility solutions and enabling visitors to enjoy the beauty of the region without a car, the Green Journey has helped to strengthen the local tourism sector and promote sustainable economic development.
The Energy Globe World Award for Sustainability is considered the world's most important and renowned energy prize. It is awarded to projects from all over the world that use resources sustainably, sparingly and carefully, or make exemplary use of renewable energies. Every year, around 800 projects and initiatives from all over the world apply for the award. The prize is awarded annually as a regional, national, international and continental award. In Austria, the Energy Globe Award honours sustainable projects in all federal provinces. Energie Tirol evaluates the projects and organises the award ceremony.
Congratulations to Theresa Aigner, Christian Haselsberger and their team for such a huge success. If you’d like to read more about how the team makes the mobility transformation happen, get yourself a copy of the latest MOTION Mobility Magazine Edition III here.
Photos courtesy of Peter von Felbert.