Micromobility in Switzerland: A Greener Future with Style and Swissness
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Imagine a crisp Alpine morning in Zurich, where the only sounds breaking the serenity are the chirping of birds and the whizz of e-scooters. Gone are the days of being stuck in a noisy car on a congested street. Switzerland is at the dawn of a mobility renaissance, and it's whisper-quiet, eco-friendly, and irresistibly stylish.

A Trans-European Lesson: Germany's Green Mobility Blueprint

Before we dive into the Swiss landscape, let's hop over the border to Germany. A recent study by ‘German Aerospace Center’ (DLR) on Light Electric Vehicles (LEVs) revealed staggering possibilities: if three-quarters of German trips were made using LEVs, CO2 emissions could plunge by up to 44%, saving 57 million tonnes of CO2 annually. With 88% fewer emissions than traditional cars for the substituted trips, LEVs are no longer a side-note—they're a headline.

Lighth Electric Mobility Panel at Mobilitäts Arena

The Carbon Dilemma: When Silence Speaks Louder

Back in Switzerland the first panel focused on potential changes with the current infrastructur.: "In a world so focused on cars, we better get used to the idea that space for cars needs to be reallocated," says Delphine Morlier, Head of Mobility at the Swiss Federal Office of Energy. It's a wake-up call, considering that CO2 emissions from private traffic have been the obstinate cloud over Switzerland's otherwise pristine environmental landscape.

Electrification is breaking down the invisible yet palpable barrier between public and private transport. And let's face it, 43% of trips in Switzerland are adorable jaunts less than 5 km. Two-thirds don't even stretch beyond 10 km. We're not trekking across the Alps daily; we're buzzing from the café to the office, from home to the local market. So, why are we still so enamored with our gas-guzzlers which have increased in size through the focus on SUVs in recent years?

Financial Numbers & Emotional Arithmetic: The Billion-Dollar Baby

By 2030, McKinsey estimates that micromobility could swell into a $100 billion market. But beyond the dollars and francs, there's a different type of value equation at play here. "Microlino represents smart luxury as a light electric vehicle," says Merlin Ouboter of micro AG. In cities like Bern, where more than 20% of trips are now made by bicycles, the tides are shifting, one pedal at a time. Sara Hofmann, a specialist in pedestrian and cycle traffic in Bern, affirms, "If you create an offer that is environmentally friendly, efficient, and healthy, then these are the results."

Embracing the Swissness: A Cultural & Topographical Match

Let's talk Swissness—or quaint villages, efficient trains, and immaculate streets. Compact urban designs in cities like Zurich, Basel, and Geneva make them perfect playgrounds for e-scooters, e-bikes, and the like. However space for these relatively new vehicles is limited. The Swiss modal split has been static for years—72% individual traffic, 20% public, and a scant 8% for shared vehicles like sharing bikes. The numbers are ripe for disruption, and it's happening right under the shadow of the Matterhorn.

The Push and Pull: Adapting Infrastructure & Mindset

The findings of the DLR study in Germany indicate that the shift needs more than just plausibility—it requires push and pull measures, including incentives, speed limitations, and infrastructure adaptations. Space may be a premium in Swiss cities, but if you start pricing parking per square meter, like the real estate industry is used to, people move towards more efficient vehicles.

And yes: Swiss cities may be gorgeous, but they're not sprawling metropolises. The challenge? Carving out space for micromobility. Parking spaces should be a real estate game—charged by square meter and not by the size of the vehicle occupying it.

Forget horsepower; think e-motion. Brands like Citroen Ami and Opel Rocks-e are taking baby steps into the world of micromobility, capturing hearts before wallets. In places like France, 14-year-olds can now drive these compact electric vehicles. In Switzerland, the emotional lure of models like the Microlino tells a compelling story—even without subsidies.

A smargo spotted at the Schweizer Mobilitäts Arena

Security & Speed Limits: Reimagining Urban Streets

Imagine Basel with a 30 km/h speed limit across the city.  Slower speed limits may diminish the need for separate lanes, leading to a harmonious blend of pedestrians, light vehicles, and cars.

A Ride into the Future: All Roads Lead to Sustainability

With initiatives like CHACOMO (and LIMONES on the horizon), the Swiss roadmap for a sustainable, efficient, and elegant transport solution is becoming clearer. As we move beyond the conventional, we're not just transforming the streets; the Swiss are elevating their lifestyle, making each trip a joyous journey toward a cleaner, greener tomorrow. It was great to discuss innovative approaches with Swiss experts for the smart mobility transformation in its cities and beyond.

Katharina Schlittler, Head of VOI Switzerland and Austria and MOTION Founder Michael Brecht in a Microlino.

Photos courtesy of Schweizer Mobilitätsarena & MOTION Magazine.

50 percent of individual car trips can be replaced by the electric Cargobikes in our urban centers.
Beat Brechbühl, Bosch E-Bike Systems Switzerland